Case Studey

Case Study

From its medieval origins to the
digital era

94%

Reduction in time to first transaction

94%

Reduction in time to first transaction

About Cloud Nine

Cloudnine Hospitals is a chain of maternity, childcare, and fertility hospitals headquartered in Bengaluru, India. Founded in 2007, the group has 17 hospitals and clinics in Bengaluru, Chennai, Gurugram, Pune, Noida, Mumbai, and Chandigarh. In addition to maternal care, Cloudnine also provides gynecology, pediatrics, intensive care, fertility, and neonatal care services.

Challenge

Cloudnine hospitals aspire to lead the maternity healthcare industry and targeting pregnant women through their digital marketing strategies. The challenge for the group was to target their prospects organically with competitive keywords in a short period. The group has 17 hospitals across the country, so they wanted to reach out to prospects like expecting mothers, newlywed couples without creating excessive content, and a marginal increase in the website’s size.

The Cloudnine group wanted to rank among the top 3 results across the search engine organically by targeting users based on specific keywords, location, and preferences.

Performance Metrics

The Cloudnine hospitals were looking for a performance-based solution and wanted quantitative analysis for the performances focusing on growth and scalability. The key performance metrics were
search icon growth-01-01

Incremental growth in users across search engines

search icon traffic-01-01

Organic traffic on the website from search engines

search icon ranking-01-01

Search Engine Rankings

Solution

We analyzed the website with our SEO check tools and started with fixing the website issues like broken links, missing sitemaps, and keyword optimization. We focused on ensuring high visitors retention on the website and low bounce rate by analyzing the web page content and using the relevant keywords for SEO.

We integrated an advance CMS for better content management and ensured good quality content on each page. We secure the search engine ranking by

  • Reducing the page loading time by optimizing the images.
  • Integrating industry-specific keywords that are top searched by prospects.
  • Integrating top-performing SEM keywords to get a relevant audience.
  • Creating backlinks to get organic traffic.
  • Tagging relevant blogs and content with trends and hot searches.
  • Focusing “On Page SEO” to ensure better indexing across search engines.
  • Integrating Google Analytics to monitor user activities and maximize the reach by updating content strategies based on visitor’s preferences.
  • Retargetting users based on their browser history and cookies.
  • Managing customer’s review on google

Results

We record unexpected results and found a significant increase in website traffic with improved search engine indexing and a substantial increase in subscribers. The website ranked on 1st page on google with an increase in user retention time on the website. With CMS’s integration, the content performance increases and results in high user engagement on the website and blogs. The cloudnine hospitals record increase in walk-in visitors and enquiries from digital space.
Client Say

Testimonial

Raghu has amazing knack of solving problems. I had great experience working with Raghu. A person with deep knowledge of digital media and technology, Raghu brings a lot of value to his clients.

Ravi Verma

Ravi Verma

Serial Entrepreneur, Bootcamp Learning

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