Case study by 
We built Woscher’s direct-to-consumer business on Shopify from the ground up: the brand store, the growth marketing that filled it, and the search presence that keeps bringing buyers back without paying for every click.
Woscher is an Indian brand of car-care and home appliances: tyre inflators, car vacuum cleaners, pressure washers, dash cams, car mats, cushions and more, sold online with a 1+1 year warranty, free shipping and one-day dispatch.
When Woscher came to us, it had products and a name but almost no online sales. The brief was to turn it into a D2C brand that could sell on its own website, not only through marketplaces.
We owned the whole journey: brand-led UI design, the Shopify store, performance marketing on Meta and Google, conversion optimisation, content and SEO. The numbers alongside are from the first full calendar year we ran it.
Each stage fed the next: a store worth sending traffic to, paid media to fill it, a checkout that converted, and search and trust signals that lowered the cost of every sale over time.
Designed and built the Shopify store around Woscher’s product range, with clear categories and a brand look that stands apart from marketplace listings.
Launch-ready D2C store
Ran Meta and Google campaigns, splitting budget between direct-response sales ads and branding ads that built recall.
80% of 2023 sales
Built product pages that sell: offers above the fold, bundles, reviews, free-gift thresholds and a WhatsApp line for questions.
₹1,769 average order
Optimised the store for search, built buying-guide content and a press section, and grew backlinks to rank for high-intent product searches.
Ranking keywords doubled
Added warranty registration, a bulk-order channel for businesses, reviews and testimonials to turn first orders into repeat buyers.
More reasons to buy again
A Shopify store designed to convert paid traffic, with the content, trust and post-purchase features that make the brand stronger over time.
The homepage sells the brand before the product: campaign banners, the promises buyers care about (warranty, free shipping, 7-day returns, one-day dispatch, secure payments), then a clear route into each category.
Most visitors arrived from an ad straight onto a product. So product pages carry the price, saving, offers and add-to-cart in the first screen, with bundles to lift the order value.
We built a blog and press section that answers the questions buyers search for, like what to look for in a pressure washer or how to choose a tyre inflator, and links each answer to the right product.
A dedicated warranty registration portal captures every buyer, wherever they bought, along with their car model and product. A bulk-order page brings in business enquiries from fleets, dealers and corporates.
Every rupee of spend was split between campaigns that sell now and campaigns that build the brand, then tracked back to revenue.
Shopify report, 2023 against 2022: ₹1.08 crore in sales, 6,152 orders and 12.6 lakh sessions.
Branding ads are not credited with direct sales in this attribution; their job was to build recall that sales campaigns, direct and organic visits could convert.
Meta sales ads took 40% of budget and returned 56% of revenue, the strongest sales channel of the year.
Google took 20% of budget and brought 24% of revenue from people already searching for the product.
Organic and direct visits delivered a fifth of all sales with no media cost, and that share keeps rising as SEO compounds.
Paid media bought the first year of growth. SEO is what lowers the cost of every year after it.
Google Search Console. Daily clicks rose from around 40 to around 140, with impressions climbing alongside.
70% of links are do-follow.
Top-3 rankings grew from 7 to 68, and first-page keywords from 58 to 200.
Most Woscher buyers arrive from Instagram and Facebook on their phones, so every page was designed for a thumb first.
₹1.08 crore in direct online sales in a single year, at roughly six rupees of revenue for every rupee of marketing.
Branding spend and content turned Woscher into a name people look up, with direct and organic visits now a fifth of sales.
Ranking keywords doubled, top-3 positions grew almost tenfold, and backlinks grew 4.7x, lowering acquisition cost over time.
Warranty registration and bulk enquiries bring buyers from every channel into Woscher’s own customer base.