India’s healthcare sector is more than USD 140 billion in size. The industry is expected to grow at 16-17% annual growth size. This rapid growth of healthcare marketing services across the country has also resulted in more digitally aware customers and increased competition for healthcare practitioners, doctors, clinics, and hospitals.
With the increased competition among healthcare service providers, using marketing technology by more and more doctors, clinics and hospitals – it has become imperative for healthcare providers to be digitally aware and utilise this channel fully to remain competitive in acquiring new customers. People are now making quicker decisions, comparing and judging the doctors, clinics by the strength of their online presence. Patients and their families are making opinions on credibility by how they have maintained their digital brand and how people are talking about them. At Team Variance, we help healthcare service providers to be able to reach out to and help more and more patients.