Healthcare Marketing Services

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India’s healthcare sector is more than USD 140 billion in size. The industry is expected to grow at 16-17% annual growth size. This rapid growth of healthcare marketing services across the country has also resulted in more digitally aware customers and increased competition for healthcare practitioners, doctors, clinics, and hospitals.

 

With the increased competition among healthcare service providers, using marketing technology by more and more doctors, clinics and hospitals – it has become imperative for healthcare providers to be digitally aware and utilise this channel fully to remain competitive in acquiring new customers. People are now making quicker decisions, comparing and judging the doctors, clinics by the strength of their online presence. Patients and their families are making opinions on credibility by how they have maintained their digital brand and how people are talking about them.  At Team Variance, we help healthcare service providers to be able to reach out to and help more and more patients.

Healthcare Digital Presence

 

The majority of the people who are in need of healthcare services are now doing so by looking out for services online, choosing, comparing, and judging the healthcare services based on their online presence.

We have been working with doctors, clinics, and hospitals in creating a strong digital presence including a customised healthcare website creation, strong social media presence to highlight a strong brand in a professionally yet emphatic design. Our strong design capabilities help us create immediately and communicate instant credibility and trust for our partners among new patients.

Content and Organic Reach

 

Content is perhaps the best long term strategy that drives organic footfalls, creates brand authority, adds tremendous value for people, and thus helps build strong trust. We specialise in creating custom content related to your healthcare service, which speaks to your potential patients, answers their generic queries, develops empathy and trust. We are highly data-driven in our approach. Content is built on the topics which are most searched by the people from your target areas thus also helping on SEO and driving organic traffic.

Data-driven Search Engine Optimisation (SEO)

The majority of people are now searching for health services online through their mobile or computer. It becomes important that your service should rank higher whenever someone searches it on Google or at other places. For many new potential patients, it will be the first chance to know about you and your healthcare practice. And this first impression holds very critical and is an important factor for people to decide for a particular service. At Team Variance, we can help you get an upper hand by a data driven SEO approach. We employ powerful and international tools to analyse and consult our partners on what people are searching for. Accordingly, we mold our on-page and off-page SEO optimisation.

Local Search Optimization

It is extremely imperative for a healthcare clinic to have a strong local presence as most of the patients for any clinic will be from its physical vicinity. Our clinics and doctors digital marketing strategy includes a strong local SEO which includes highly optimised Google presence and presence on other platforms. Goal is to make your healthcare practice extremely easy to search and visible among top ranks recommended by search engines or related platforms.

Customised Healthcare Social Media Strategy

We help you build an extremely strong social media presence to engage our current and new patients, let them know more about you and people in your healthcare, create a personal touch and high trust. Research has found that more and more patients in cities are now finding physicians, dentists, clinics and even hospitals through social media channels. A healthy social media presence has become imperative for higher reach and deeper engagement among the community.

Digital Advertisement

Mix of various paid digital ads strategies allow you to reach out to your potential customers in a targeted cost effective manner. One of the best advantages of digital ads is its higher conversion probability as compared to print/pamphlets or other mediums. Digital platforms where one can run paids are Pay per click ads on Google – also known as Search Engine Marketing (SEM), Facebook, Instagram, Youtube and more. At Team Variance we specialise in creating highly custom creatives which leads to high targeted conversions.

Team Variances Healthcare Marketing Services Will Result In Higher RoI and Long Term Benefits

With our experience, capabilities and understanding of the healthcare space we are sure of providing a very relevant personalised solution to our medical partners with an extremely healthy return on investments.

 

Our expertise will help you by building :

 

  • Stronger authoritative brand for your practice
  • Higher patient footfall
  • Lower cost for reaching and acquiring new patients
  • Patient engagement and long term satisfaction
  • Higher patient retention
  • Generating referral from patients

 

We do not just focus on short term lead generation activity but are focused on building a strong digital foundation for your institution or practice – which leads to a stronger digital brand and pays off for a long time with higher reach, healthier footfall and stronger conversion.

Frequently Asked Questions

Healthcare digital marketing service refers to the customised approach of digital marketing for healthcare service providers including clinics, practicing doctors, physicians and hospitals. Usual channels include a strong online presence – with your own site, presence on different platforms, social media branding, content and online PR, SEO and paid channels.

Most of the consumers are now searching online and are making quick judgements on which hospital to choose by the perception they are creating through digital presence and how people are talking about the services. Therefore it becomes very important for hospitals to create a strong digital brand and engage people through this channel.

Yes. As people especially those who are new and haven’t heard about your service will most probably come to know about you through online channels – it becomes important to put your best foot forward with digital marketing for doctors.

The type of service to go for depends on various factors including where you are situated and how people are searching for services online in that area, size and services offered, direct competition and how strong competition is online, current brand and maturity of the hospital.

What We Say

Healthcare marketing requires very specific and specialised digital marketing efforts. Due to the nature of the service, increased awareness of people, easiness of digital reach and increased competition it becomes important that digital marketing is done in a right and strategic manner. This is where we at Team Variance specialise in and can add value to your practice.

Ready To Take Your Business Forward?

India’s healthcare sector is more than USD 140 billion in size. The industry is expected to grow at 16-17% annual growth size. Rising income level, greater health awareness, increased precedence of lifestyle diseases and improved access to insurance would be the key contributors to growth of the industry

The industry is expected to grow at 16-17% annual growth size. This growth brings an attractive opportunity for stakeholders and open doors for businesses to expand by leveraging technology and innovation.

This rapid growth of healthcare marketing services across the country has also resulted in more digitally aware customers and increased competition for healthcare practitioners, doctors, clinics, and hospitals. With the increased competition among healthcare service providers, the use of marketing technology by more and more doctors, clinics, and hospitals

it has become imperative for healthcare providers to be digitally aware and utilise this channel fully to remain competitive in acquiring new customers. People are now making quicker decisions, comparing and judging the doctors, clinics by the strength of their online presence. Patients and their families are making opinions on credibility by how they have maintained their digital brand and how people are talking about them.

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