How SEO can drive future business growth during pandamic

How SEO can drive future business growth during pandamic

SEO is one of the most talked things amongst the business world these days. But what is this SEO and why is everybody running towards it or using it? Well, the answer to the question is very simple because it’s one of the most effective ways to market your business among the targeted audience.

SEO stands for “search engine optimisation.” SEO is a mixture of different elements, like Strategy, Blog, Keywords, Content, Ranking, Links, and many more. It is significant for your business because it makes your website more visible, and that invites more traffic and more opportunities to convert prospects into customers. It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through “organic” search engine results.

SEO is all about understanding what people are searching for online, the answers they are looking for, the words they’re using, and the type of content they wish to read. Acknowledging the answers to these questions will allow you to attract people who are searching online for the services you offer. SEO consists of multiple strategies, actions, and best implementation, with all of them having the same end goal of improving your website’s ranking in search engines—hence, “search engine optimisation.”

Well that was SEO for you but, why your business needs it is another question that arises in your mind. If you’re a business owner, you should learn about SEO and use it to build a strong web presence and bypass your competitions to gain new prospects for your business and take it to the next level. SEO allows business owners to create fast & user-friendly websites that rank higher in search engines, which in return bring more qualified potential prospects to their sites and eventually helps increase conversion rates.

Choosing all the right kinds of keywords for your search engine optimisation is one of the most crucial keys because most searchers don’t just simply search once and twice, browse a little then edit search terms, browse again, and so on. If you can appear throughout their search results then you are gaining more mindshare with each potential customer. That is why SEO is important for your business.

Users trust search engines, and being on the top spot ranking indicates to users that your site is a reliable source. The higher you rank in results pages, the more clicks and traffic your site will gain. SEO also improves user experience, making it more likely for customers to become repeat buyers.

SEO is one of the only online marketing ways that, when used correctly, can continue to pay well over time. If you use a great piece of content that has to rank for the right keywords, your traffic can escalate over time. On the other hand, so many people rely on the idea of paid advertisements which again is a good source of marketing but as per the recent surveys by different companies people are more likely to get higher conversion with SEO than Paid AD. Today’s users are very smart and they know when an AD pops up on the top of their results that it’s not a reliable source of service as it’s perhaps new or not well known. This gives another edge to SEO. 

After gaining a little sight about what SEO is and why your business needs it, the next thought that comes in mind is in what manner is SEO going to impact my business. How is it different from Paid ADs or Traditional Marketing or Any Other Source Of Marketing? How much investment does it require? Is it for every business out there? If these are the questions you are asking next then you are on the right path of learning SEO. SEO will bring an increased number of organic users to your website, better ROI, increased usability of the website, brand awareness & its cost effective i.e., you can work with less investment than other ways of marketing.

Increased Traffic With Organic Search- Quality SEO and high-quality websites are the two main things that take you the top of the search results. Being on top of the search engine results gets you the major clicks and credibility after those clicks. Sitting on top of every right keyword results in major traffic increments. Google is the most used website of the world and this generation relies on a trusted source as Google to search their everyday needs and here your being on top creates another level for your business. 

Better ROI- SEO gives you the results that you can measure and track, no matter if you are E-Commerce or Non-E-Commerce. There are no rules when it comes to ROI. You can track every aspect of your strategy, like traffic, change in rankings and conversions. SEO is an inbound marketing strategy, i.e., it allows you to market your service when people are looking for it. Definitely, the traffic itself is not going to make you money. The people coming to your website are almost qualified prospects. They found you at the right time in the right place, hence better ROI.

Increased Usage Of Website- SEO helps the user to navigate easily on the website. It helps to rearrange the layout of the site for a better user experience. Well-Exhibited, Clean and Easy to navigate websites are the ones that keep the user to stay longer on your page and likely to find the information they are looking for and bam there you have a lead.With better SEO there will be more traffic on the website and with clear usability can possibly turn them into customers.

Cost Effective- It is the most cost-effective way of marketing with its inbound nature it helps save money. SEO targets users who are looking for your service online. With increase in traffic chances of conversions increases too. If you have a low budget and your competitors are splurging money on paid ads even then you can spend so less on SEO and remain steady in your market with better real customers. Sure it costs money but it’s relatively a cheaper way of marketing and is more like an investment which will indeed pay you well in long terms.SEO is a great way to drive qualified traffic to your site without directly paying for it.

Building Brand Awareness- SEO helps your brand build awareness as users are inclined more towards the websites who rank on top of Search Engine Results Pages(SERPs) than on results on page 2 or furthermore down. Having your website on top with right keywords gives your business more exposure and results in building more trust. When your website appears on the top of search engines like Google, Yahoo and Bing your potential prospects will be more likely to browse your website. When users search again with different keyword formation and again your site pops up is where you build more trust and turn your prospect to the customer. 

The last question that should be addressed is “Does All Businesses Need SEO?” Then the answer to that would be yes. Since big businesses can spend more for the space for paid ads gets acknowledged in another way of marketing. Why? Let just say because they have it so they spend it. But for small businesses SEO is the game changer. It can help you shine overnight as you being the top orgain result on SERPs catches more prospects than the paid ones. The users are aware of the fact that the ones on the top are the best and give your business more exposure.Small business owners must use SEO to build a strong online presence and bypass your competitions to gain new clients and take your business to the next level. 

To summarise all every business that is looking to gain more clients and higher chances of conversion must utilise the benefit of SEO and change your game for a long term. SEO will educate your potential prospect about your services right in the need when they are looking for it. It will enhance your online presence and can help you elevate your business to new heights. 

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Raghu Nandan Choudhary

Raghu Nandan Choudhary

I closely work B2B Businesses helping them with Inbound Strategy, Sales Enablement and Technology Solutions in Driving Growth.

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