10 Ways Digital Marketing Can Boost Sales For Real Estate


The digital era has put greater emphasis on building a robust online presence for businesses to reach a large audience and achieve higher sales. People are more likely to conduct online research about the property before making an actual visit. This makes it crucial for real estate developers to establish themselves online and generate leads. Digital marketing for real estate emerges as the most cost-effective way for realtors to promote themselves. It enables you to reach your target audience and retain them as your clients.

It makes it easier for the buyers to search houses online and get in touch with the seller in just one click. Digital marketing proves to be the best method over print and on-air media when it comes to promoting your real estate business. Team Variance aims at building your strong online presence through an end-to-end real estate marketing strategy in India. Let’s have a look at each one of them.

Here are the 10 ways digital marketing can boost sales for real estate:

Email marketing: Email marketing is one of the most valuable tools for attracting potential leads while retaining past clients. Our real estate digital marketing agency provides an effective way of connecting to your customers and increasing your leads. Email marketing involves dropping a commercial message to your potential customers through email. Our experts will set up an effective email campaign for you to achieve your real estate business goals. We use some effective email campaign ideas, including:

  • Promotional emails
  • Seasonal emails
  • Follow-up emails
  • Event announcements
  • Post-purchase email series
  • Newsletters

Website design and development: A well-developed website is vital for realtors to represent their business. An exceptionally designed website is the foremost thing that attracts potential customers. Our professionals will build custom, search engine optimized (SEO-based) and mobile-friendly websites for you to achieve your business objectives. Our team of web designers will design your website in a way that helps you to meet the online needs of your customers. We have some great web design trends, including:

  • White space
  • Interactive chatbots
  • Minimalist designs
  • Mobile-friendly navigation
  • High-quality visuals
  • Grids, shapes, and patterns for divisions
  • Nude color palettes

Pay Per Click Advertisement: Advertisements are the best way to grab the user’s attention and acquire the desired click from them. Our experts at the real estate digital marketing company will create effective Google AdWords that will pop up at your user’s display now and then and make them click on your advertisement. This is a great way to generate revenue for your website.

Through the PPC services, we focus on expanding the return on initial capital investment as quickly as possible and help realtors achieve an extensive customer reach through various PPC services such as lead generation, re-marketing, search advertising, display advertising, mobile advertising, conversion rate optimization and much more.

Content marketing: Content marketing involves using high-quality and profitable content to attract potential customers to your website. Digital marketing for real estate will provide informative, engaging, and entertaining content to boost your online visibility. An amazing blog involves providing all the relevant information and advice to your client on buying or selling a home or piece of property.

Social media marketing: One of the most effective and fast ways of promoting your business is through social media marketing. Social media marketing involves posting your business details, such as photos and videos on various social media platforms, including Facebook, Twitter, YouTube, and Instagram, to expand your reach. Social media platforms are accessed by a large number of the population daily; it arises as an excellent opportunity for businesses to boost their visibility and achieve potential clients.

Search engine optimization: Search Engine Optimization is one of the most popular and effective tools used in the digital marketing world.  SEO is a need of the hour and a crucial tool for any real estate business to survive in the competitive field.  The SEO strategy uses effective keywords that customers use the most while searching online.  It helps in boosting your website’s visibility on the top of the search results and providing you with the maximum number of traffic hence expanding your business.

Social media campaign: social media is one of the most trending and evolving platforms that is accessed by a majority of the population.  The social media campaign is an excellent opportunity for several real estate companies to let people know about their business and help them expand.

Search engine marketing: our experts use paid advertising sources to make your website visible across all the search engines.  Boosting visibility is a great need for every real estate business to achieve growth in the longer Run.  Our professionals will provide you with the same by preparing effective strategies such as Bing ads, AdWords, PPC, and affiliate marketing to boost  visibility and achieve great traffic on their website.

Reputation management: Building a strong online reputation is an important part of growing your real estate business. A good reputation makes it easier for you to attract more clients and also in improving your bottom line. However, if you neglect to manage your online reputation, it can negatively impact your overall brand’s online reputation, as it takes only one dissatisfied customer to bring you down.

Virtual tour: Virtual tour or augmented reality is an essential tool used in boosting the real estate business. It enables you to show the augmented reality of your property to your digital marketing. It helps the customers to figure out what the construction project will look like after it is finished. It avoids the need for clients to see the property in person before making the final choice.

The virtual tour of the property can give your clients insight and feel into the surrounding area. It enables the clients to feel like if they live on the property. Augmented technology proves to be a valuable tool for your digital marketing for real estate.

As a real estate agent, it becomes essential for you to build a strong online presence through real estate digital marketing strategy in India to attract a target audience and generate leads.

About The Author

Raghu Nandan Choudhary

I closely work B2B Businesses helping them with Inbound Strategy, Sales Enablement and Technology Solutions in Driving Growth.