Did you know that approximately 73% of consumers pick their Dentist based on their online search engine results?
Customer picks you on the basis of your website’s appeal and customer reviews, and if your website doesn’t match to their aspirations, they look for other dentists.
HOW IT WORKS?
How Dental Marketing Companies Works?
Dental marketing is not a widely known or used term. It’s about to become your favourite term, though. But what is dental marketing service? It is a way to acquire more patients using an online presence. You are optimizing costs and utilizing another resource to promote and improve business. It is a way to showcase your dental clinic practice in the best light and make yourself known!
The healthcare industry is notoriously hard to market. Mainly because there is this belief that it isn’t necessary to market your practice. With customers turning to the internet to find anything from socks to hospitals, it only makes sense that consumers would look for dentists online too!
A good dentist is notoriously hard to find, so do not make it harder than needed for people to find you. Employ our dental marketing solutions and watch the appointments pour in.
SEO for dentists always helps prospective patients to navigate to the website that is highly listed on any search engine, for example, google. Having an authentic website is a must for dental marketing and for appearing in top search results.
But how do you do that? Read on to find out.
SEO and Content Marketing
SEO and content marketing are going to be the key to the success of your dental marketing.
Dental marketing services will always stress the importance of good SEO practices, as this makes sure that you’re going to rank on Google and therefore be visible to a broader audience.
97% of people search for various keywords for dental services like teeth whitening, Invisalign, crowns, bridges, and so on. It is quite mandatory to get your dental marketing website to appear in top searches whenever searched for such keywords on search engines.
SEO - On-Page and Off-Page
SEO for dental marketing is the reason your website is going to receive more traffic, views, and subsequently, result in more appointments. SEO helps you to find new directories to submit your dental marketing and increase the reviews of your marketing. Your top priority should be getting a high number of reports on your website because that is only what takes your website to higher goals. It should be kept in mind that your competitors are already looking to boost their website by optimizing their SEO for dental marketing agency. This means that these competitors have already been benefited by the exposure of SEO to attract their customers before they even know that you do exist in the market. And If by chance, potential patients are not attracted by your competitors ‘strategy that means they are looking for your appearance in the market. Still, they are unable to find you since you lack in SEO Optimization. If this happens, do not miss this opportunity by any chance because this is a silver spoon for you to boost your SEO to attract prospective customers who are looking to avail of your dental services.
Content marketing is a significant part of any marketing strategy, and this holds for dental marketing strategies as well. Putting up valuable and relevant content will bring consumers to your blog. So, you are going to be receiving more attention, more leads, which eventually leads to more business.
Besides searching for dental results, many prospective patients and readers also search for some topics to gather knowledge about. People are regularly looking for answers to simple dental problems. Whether it be about a mysterious toothache or the best oral hygiene practices, there is a ton of content to be created.
By writing various blogs on dental tips or Remedies, you can quickly build traffic on your dental marketing website. By doing so, not only customers will get attracted to your content, but potential readers also who are willing to gain knowledge. As your traffic grows, your search ranking will also improve.
This content is going to establish you as a reputable and trustworthy source, rather than just another sketchy dentist
Digital Marketing Pillars for Dental Clinic
Content marketing is a significant part of any marketing
and this holds for dental marketing strategies as well. Putting up valuable and
relevant content will bring consumers to your blog.
Optimization of Local Searches
When it comes to searching for the right thing, prospective patients do search for ‘near me’ which means they are looking for results in their nearby area. Considering this, do not forget to mention your area or locality
Email marketing is a proven method that is an essential part of
digital marketing strategy. It is proven that for every dollar spent on email
marketing, you are making back $44, which is a remarkable statistic to
Social Media Marketing
In the golden age of social media, to not have a presence is to
invisible. Social media helps you to reach a wider audience, keep the audience
engaged, and more importantly build up a reputation and image as a
Dental Marketing Strategy that Works for You
Engage Patients using Emailing
Email marketing is a proven method that is an essential part of any digital marketing strategy. It is proven that for every dollar spent on email marketing, you are making back $44, which is a remarkable statistic to us! For dental marketing correctly, it allows you to connect more personally with patients. Whether it be reminder emails, scheduling emails, update emails or a newsletter; it helps to keep clients engaged and appreciated. For Instance, you can continuously keep your patients in the loop regarding their appointments or any new services launched via emails.
Be found easily through Paid Marketing
Pay-Per-Click ads are recommended for dental marketing. You’re essentially buying views instead of having them come organically. You can pay a fee for your dental website to be displayed in the top 3 ads each time your link is clicked. While this costs money, it is guaranteed to bring in patients.
Website Made for Growth
This is a no-brainer currently. A full-fledged dental practice must have a website. A fast, easy-to-use, and well-managed website allows you to bring in consumers. An excellent dental website would help in lending your practice credibility and enable you to have functions such as online scheduling of appointments that are becoming more important in these times. You can curate your image in a way that social media presence can only support.
Social Strategy which resonates with your audience
In the golden age of social media, to not have a presence is to be invisible. Social media helps you to reach a wider audience, keep the audience engaged, and more importantly build up a reputation and image as a practice.
It has also been shown that a significant population looks to a well-maintained and curated social media presence as a marker of trustworthiness. Get your dental marketing website published on various social media sites like Facebook, Instagram, or LinkedIn.
Facebook is one of the most underrated social media to market on for dental marketing. It is a great platform to post creative as well as informative content that reaches a varied audience. You can also curate an image and reputation for your practice! Facebook Ads for your dental practice can involve showcasing yourself and your team, putting out appealing offers, creative posters, and videos.
Facebook also allows you to cater to a broad audience. Even a slightly older client base is bound to have a Facebook account. So, you can switch up your ads to cater to both segments with no hitches in your plan.
Instagram is similar to Facebook; it can help cultivate a brand image and allows you to post creative content. But how could a dentist use a platform like this? Well, there are tons of examples on the internet of dental practitioners using platforms like Instagram to create engaging, informative content such as videos singing, doing a trend with their team, and more to cultivate a presence.
Dentists can post regular pictures with their patients seeking their feedback. This would help you to engage more traffic on your website. It also gives you a platform to promote yourself for free!
Ready To Take Your Business Forward?
That Trusts us
Building your Dental Search
Engine Optimization Strategy
Add specific keywords
Prospective patients generally search for keywords such as best teeth whitening near me or best Invisalign services near me. Long sentences usually have low search volumes but one- or two-words searches are so common and appear in high volume. For Instance, despite focusing on dental SEO, try to indulge some commonly searched keywords like ‘best dentist near me’ or ‘best Invisalign services near me’. Also, make sure you use words like crown, root canal, or words that you use in your dental process on your website to make it more effective.
Create Links or Collaborations
The bulk sharing of your Dental Marketing website link will have a huge impact on your traffic. Start collaborating with small startups who need arranging funds for their development. Build contacts with university campuses for collaboration purposes. By doing so, campuses will indulge their students to visit your dental website that will automatically increase your traffic. Share your website link among your personal contacts and ask them to do the same.
Optimization of Local Searches
When it comes to searching for the right thing, prospective patients do search for ‘near me’ which means they are looking for results in their nearby area. Considering this, do not forget to mention your area or locality and get your dental clinic registered with Google Maps for top results.
What Our Clients Say
Team Variance did a tremendous job in creating our website. They were very professional and always shared their expert opinion to turn the website into its responsive best. The team was always accessible and made sure that client demands were heard and met. I would highly recommend them for website creation, seo and digital marketing.
Team Variance has been working with my business for over a year now... They are extremely capable and professional... Two thumbs up.
Why Choose Our Dental Marketing Strategy
We curate all our dental marketing strategies to fit your particular practice. It is easy to market a dental practice if you’re going to follow the crowd. We make sure that we market you in the most unique, creative manner. This will make you stand out of the crowd in the best way possible.
We make sure to optimize any resources used. Our data analysis team will ensure that only the most effective strategies are implemented to bring in the most traffic to your website.
We ensure a creative and unique branding on your website and through your social media profiles.
And the best part, we do it all for you. We understand how busy you are with your practice, and wouldn’t want to burden you with more. We handle all the aspects of dental marketing, including writing the content so that you can reap the benefits! We make sure to take you along on the journey, ensuring full transparency with no extra responsibilities.