How SEO can drive future business growth during pandamic


SEO is one of the most talked about things in the business world these days. But what is this SEO, and why is everybody running towards it or using it? The answer to the question is straightforward because it’s one of the most effective ways to market your business to the targeted audience.

SEO Growth

SEO stands for “search engine optimization”. It is a mixture of different elements, like Strategy, Blog, Keywords, Content, Ranking, Links, and many more. It is significant for your business because it makes your website more visible, inviting more traffic and opportunities to convert prospects into customers. It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through “organic” search engine results.

Understanding what people are searching for online, the answers they are looking for, the words they’re using, and the type of content they wish to read. Acknowledging the answers to these questions will allow you to attract people searching online for them. You can spend on multiple strategies, actions, and best implementation, with all of them having the same end goal of improving your website’s ranking in search engines. Hence, “search engine optimization.”

Need For SEO

That was SEO for you, but why your business needs it is another question that arises. 

If you’re a business owner, you should learn about SEO and use it to build a strong web presence and bypass your competition to gain new prospects for your business and take it to the next level.

Choosing all the right keywords for your search engine optimization is one of the most crucial keys because most searchers don’t just simply search once, browse a little, then edit search terms, browse again, and so on. If you can appear throughout their search results, you are gaining more mindshare with each potential customer. 

SEO for growth

Users trust search engines, and being on the top spot ranking indicates that your site is a reliable source. The higher you rank in results pages, the more clicks and traffic your site will gain. SEO also improves user experience, making it more likely for customers to become repeat buyers.

SEO is one of the only online marketing ways that, when used correctly, can continue to pay well over time. If you use great content that has to rank for the right keywords, your traffic can escalate over time. On the other hand, many people rely on aid advertisements, which is a good marketing source. Still, as per recent surveys by different companies, people are more likely to get a higher conversion with SEO than Paid AD. Today’s users are brilliant, and they know when an AD pops up on the top of their results that it’s not a reliable source of service as it’s perhaps new or not well known. This gives another edge to SEO. 

Impact Of SEO On Business

After gaining a little insight into what SEO is and why your business needs it, the next thought that comes to mind is, “how will SEO impact my business?”

How is it different from Paid ADs or Traditional Marketing, or Any Other Source Of Marketing? How much investment does it require?

If these are the questions you are asking next, you are on the right path to learning SEO. You can work with less investment than other ways of marketing. Let us show you how:

Increased Traffic With Organic Search

Quality SEO and high-quality websites are the two main things that make you the top of the search results. Google is the most used website globally, and this generation relies on a trusted source as Google to search their everyday needs, and here, your being on top creates another level for your business. 

Better ROI

SEO gives you the results you can measure and track, whether you are E-Commerce or Non-E-Commerce. There are no rules when it comes to ROI. You can track every aspect of your strategy, like traffic, change in rankings, and conversions. SEO is an inbound marketing strategy, i.e., it allows you to market your service when people are looking for it. The people coming to your website are almost qualified prospects. They found you at the right time in the right place, hence better ROI.

SEO For growth.

Increased Usage Of Website

SEO helps the user to navigate easily on the website. It helps to rearrange the layout of the site for a better user experience. Well-Exhibited, Clean, and Easy navigate websites are the ones that keep the user stay longer on your page and are likely to find the information they are looking for, and bam, there you have a lead. There will be more traffic on the website with better SEO, and straightforward usability can turn them into customers.


 It is the most cost-effective way of marketing with its inbound nature, and it helps save money. SEO targets users looking for your service online with an increase in traffic, chances of conversions increase too. If you have a low budget and your competitors are splurging money on paid ads, even then, you can spend so more minor on SEO and remain steady in your market with better real customers. Sure it costs money, but it’s relatively a cheaper way of marketing and is more like an investment that will indeed pay you nicely in the long term.SEO is a great way to drive qualified traffic to your site without directly paying for it.

Building Brand Awareness

SEO helps your brand build awareness as users are inclined more towards the websites that rank on top of Search Engine Results Pages(SERPs) than on page 2 or down results. When your website appears on the top of search engines like Google, Yahoo and Bing, your potential prospects will be more likely to browse your website. When users search again with different keyword formations, your site pops up, you build more trust and turn your prospect to the customer. 

Does Your Business Require SEO?

The last question that should be addressed is “Do All Businesses Need SEO?” Then the answer to that would be yes.

Since big businesses can spend more for the space for paid ads gets acknowledged in another way of marketing. Why? 

SEO for growth

Let say because they have it, they spend it. But for small businesses, SEO is the game-changer. It can help you shine overnight as you catch more prospects than the paid ones. The users know that the ones on the top are the best and give your business more exposure. 

To summarise all every business that is looking to gain more clients and higher chances of conversion must utilize the benefit of SEO and change your game for the long term. SEO will educate your potential prospect about your services right in the need when they are looking for it. It will enhance your online presence and can help you elevate your business to new heights.

About The Author

Raghu Nandan Choudhary

I closely work B2B Businesses helping them with Inbound Strategy, Sales Enablement and Technology Solutions in Driving Growth.