The Impact and Importance of Social Media Marketing in Dental Practice


For years, dentists relied almost entirely on credibility and word of mouth marketing to help them build their practice. Yet it is 2020, and the audience is more likely than not to be on social media. You have to understand the nuances of social media online marketing for dentists, whether blogging, video marketing, paid social ads, or even podcasts.

Social media online marketing for dentists uses social media platforms such as Facebook, Instagram, Twitter, YouTube, and others to promote dental practice online. It includes building ideas for dentist social media, uploading social media posts, running social media ads, user interaction, and other techniques. The more digitally oriented the world becomes, the greater the number of healthcare businesses understands that Facebook, Twitter, and Instagram are not just picture sharing platforms. They’re places where companies find potential customers, engage with prospects, and establish a stronger brand identity.

Most Profitable Social Media Platforms for Dental Marketing Services:

1. Youtube

One of the go-to dental marketing strategies is YouTube. There are several different ways that you can use videos, including testimonials, office tours, and more, to advertise your practice.

You can start by posting a tour of the office on your channel. That will draw views on YouTube, and you can use other social media ideas for dental clinics like Facebook and Twitter to promote it more.

Videos of educational presentations, along the same lines, help educate and create trust with your potential clients. Even they’re fun to share. In video form, educational and entertaining data can help build confidence with your target audience. Video companies get 41 percent more online traffic than their competitors who use non-video.

2. Facebook

Billions of people every day use Facebook. Facebook marketing for dentists is the most influential source of online marketing as with Facebook you can expand your user base by using several tactics, including content-based updates, links to your website, and even paid advertising.

It is vital to connect back to your website when you publish so interested readers can learn more about your practice. It’s also helpful to share industry posts because you become a useful dental knowledge source to potential customers.

Since 65 percent of the population are visual learners, adding photos to your Facebook posts is also essential. They could be from your office, your orthodontist station, or graphics for explanations.

You can also use PPC or pay-per-click advertising on Facebook, where you can advertise to a targeted audience. Facebook marketing for dentists via Ads will directly cost you money, but because Facebook reduced brands’ exposure, it’s also the best way to meet potential customers.

Facebook is a private social network used by friends and family members, so learning about the Facebook algorithm and working with it is essential. To create profound and trusting relationships with your audience, use Facebook.

3. Twitter

Another terrific channel for dentists for dental social media marketing is Twitter. Like Facebook, it appeals to a large variety of users. The difference is that it would be more compact and refined for the messages you share. Twitter is about conveniently engaging with consumers, and it lets you gain publicity using branded hashtags.

By using hashtags relevant to your business, such as #teethwhitening or #flouridetreatment, your practice will attract new patients with tweets.

You may also tweet and photos (with their permission, of course) of your office, staff, or smiling patients. Via Twitter, with PPC ads that allow you to target users by demographic, location, or keyword, you can also target your audience.

4. Instagram

When have you done offering a photo-ready smile to your patients? Where do you think they reveal it first? If you concentrate on cosmetic dentistry, Instagram is the ultimate way to show your practice’s confidence-boosting the visual side. Do not overuse the filters here, mind. The goal should be to look as professional as possible and genuine.

Behind the scenes pictures, reposting images patients take in your office, showing before and after images (with patient permission), promoting events, running competitions for #BestSmile or anything similar, and branded hashtags are some things dentists on Instagram may use as dental marketing strategies.

Related: Importance Of Hiring Marketing Agency To Grow Your Dental Practice

Importance of Dental Social Media Marketing for Dental Practitioners are:

The more digitally oriented the world becomes, the greater the number of healthcare businesses understands that Facebook, Twitter, and Instagram are not just picture sharing platforms. They’re places where companies find potential customers, engage with prospects, and establish a stronger brand identity. Here are some points to mould your dental marketing services around.

1. Better Relationship

Many individuals consider it a nerve-wracking task to go to the dentist. Some individuals are simply so terrified that they stop going to their appointments. It’s no wonder that marketing, like pulling teeth, is fantastic for this experience.

Fortunately, through consumer testimonials, customer experiences, friendly office photos, and most importantly, your work results, social offers you the ability to build relationships with your audience. For example, when it comes to relationship building, responding to a question about dental care via social media shows your care and awareness effort. You want to illustrate that you are there to help. Tweets, Facebook shares, and Instagram posts from patients demonstrate support at a more casual level.

2. Attract Potential Clients

You will potentially draw their friends and fans when you inspire your existing customers to communicate on social media ideas for dental clinics with you. For example, if one of your Facebook friends likes or shares one of your statuses about a group event you’re attending, your post will also be seen by their friends.

For your dental practice, social media has the potential to create a viral buzz. The marketing of a limited-time deal, such as for teeth whitening or new weekend hours, maybe a social media tactic for dentists that can help draw potential customers.

In reality, 75% of individuals admitted that they had bought a product or service because they saw it on social media. If you are socially engaged, the items you post help address customers’ questions about your practice, making you a more trustworthy choice for your prospects.

3. Leadership 

Ultimately, social media’s viral nature means it’s easy to share knowledge far and wide about your practice. You may begin to demonstrate thought leadership by writing posts, uploading videos, and sharing knowledge that demonstrates your expertise.

By asking your current customers to rate you on Facebook sites, you can raise awareness of your practice and its quality. When potential customers check out your profile, they can see that you provide quality treatment.

Sharing related articles from reputable organizations, such as dental hygiene, can also help your practice to develop its credibility and trust among patients. You can build your relationship with consumers and your regional credibility through dental social media marketing.

Trusting brands is tough, but it makes all the difference when you have the evidence to back up your arguments. That’s why being a dental industry leader and promoting it on social media strategies for dentists attract new patients and attract the interest of peers in your profession.

Related: Build Brand Awareness Of Your Clinic Among Patients

You can’t afford to be left behind in the era of the internet and with the prevalence of social media strategies for dentists. If you don’t draw patients via social media, you can guarantee that your bottom dollar is one or more of your rivals. Stand out from the rivalry. Establish a profile on social media that can’t be ignored.

You will start developing a more authentic, trustworthy, and desirable brand for today’s patients if you can understand the value of creating a connection with your audience across ideas for dentist social media . Prove that they can trust you to your audience, and you’ll look forward to an array of happy patients who are no longer afraid to go to the dentist.

About The Author

Raghu Nandan Choudhary

I closely work B2B Businesses helping them with Inbound Strategy, Sales Enablement and Technology Solutions in Driving Growth.