Healthcare Marketing

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Healthcare Marketing Agency
India's healthcare sector is more than USD 140 billion in size. Industry is expected to grow at 16-17% annual growth size.
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Digital Marketing Services for Healthcare By Team Variance

India’s healthcare sector is more than USD 140 billion in size. Industry is expected to grow at 16-17% annual growth size. This rapid growth of healthcare marketing services across the country has also resulted in more digitally aware customers and increased competition for healthcare practitioners, doctors, clinics and hospitals.

With the increased competition among healthcare marketing service providers, use of marketing technology by more and more doctors, clinics and hospitals – it has become imperative for healthcare providers to be digitally aware and utilise this channel fully to remain competitive in acquiring new customers. People are now making quicker decisions, comparing and judging the doctors, clinics by the strength of their online presence. Patients and their families are making opinions on credibility by how they have maintained their digital brand and how people are talking about them. At Team Variance we help healthcare service providers to be able to reach out to and help more and more patients.

How Are We Different

At Team Variance we aren't just a digital agency with premade solutions but we understand healthcare businesses and practices deeply. We act as your extended arm and truly partner with you in creating a strong platform for acquiring and engaging potential patients empowered by strong custom digital strategies. We do not just rely on short term healtcare marketing strategies but our endeavour is to help our partners create a long lasting and impactful digital brand authority that can create a pull of its own.

Our Healthcare

Marketing Agency Include Following

Healthcare Digital Presence

Majority of the people who are in need of healthcare SEO services are now doing so by looking out for services online, choosing, comparing and judging the healthcare services based on their online presence.We have been working with doctors, clinics and hospitals in creating a strong digital presence including a customised healthcare website creation, strong social media presence to highlight a strong brand in a professionally yet emphatic design. Our strong design capabilities help us create immediate and communicate instant credibility and trust for our partners among new patients.

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Content and Organic Reach

Content is perhaps the best long term strategy that drives organic footfalls, creates brand authority, adds tremendous value for people and thus helps create strong trust. We specialise in creating custom content related to your healthcare service which speaks to your potential patients, answers their generic queries, creates empathy and trust. We are highly data driven in our approach. Content is created on the topics which are most searched by the people from your target areas thus also helping on SEO and driving organic traffic.

Data driven Search Engine Optimisation (SEO)

Majority of people are now searching for the health service online through their mobile or computer. It becomes important that your service should rank higher whenever someone searches it on Google or at other places. For many new potential patients, customers it will be the first chance to know about you and your healthcare practice. And this first impression holds very critical and is an important factor for people to decide for a particular service. At Team Variance we can help you get an upper hand by a data driven SEO approach. We employ powerful and international tools to analyse and consult our partners on what people are searching for. Accordingly we mould our on page and off page SEO optimisation.

Facebook

Facebook remains to be one of the most powerful social media marketing tools especially for services in the healthcare segment. The platform maintains an incredible reach as it is still widely popular among people and is one of the best ways to create strong community and brand engagement. Facebook allows a plethora of ways to reach out to the audience including multiple types of posts, videos and creative graphics.

One of the best features of Facebook is its ability to target. Facebook ads allow incredibly precise targeting and a good agency can use this power of targeting to give a cost effective reach across the potential consumer segments.

Instagram

Instagram has fast become a top social media engagement platform. The best of this platform is it empowers brand owners to showcase their stories and engage with powerful creative content - the kind of content people are ready to consume today with their smaller screens. Especially in the healthcare and fitness industry this medium has become a go to channel for the service providers. We deeply focus on how to make best use of this platform to tell brand stories around your healthcare business, engage customers and create credibility with testimonials, past patient interaction, infrastructure, health tips and other related content.

Local Search Optimization

It is extremely imperative for a healthcare clinic to have a strong local presence as most of the patients for any clinic will be from its physical vicinity. Our clinics and doctors digital marketing strategy includes a strong local SEO which includes highly optimised Google presence and presence on other platforms. Goal is to make your healthcare practice extremely easy to search and visible among top ranks recommended by search engines or related platforms.

Customised Healthcare Social Media Strategy

We help you build an extremely strong social media presence to engage our current and new patients, let them know more about you and people in your healthcare, create a personal touch and high trust. Research has found that more and more patients in cities are now finding physicians, dentists, clinics and even hospitals through social media channels. A healthy social media presence has become imperative for higher reach and deeper engagement among the community.

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Digital Advertisement

Mix of various paid digital ads strategies allow you to reach out to your potential customers in a targeted cost effective manner. One of the best advantages of digital ads is its higher conversion probability as compared to print/pamphlets or other mediums. Digital platforms where one can run paids are Pay per click ads on Google - also known as Search Engine Marketing (SEM), Facebook, Instagram, Youtube and more. At Team Variance we specialise in creating highly custom creatives which leads to high targeted conversions.

Email Marketing

Our email marketing practice is capable of giving a big edge to hospitals and healthcare institutions looking to engage with their past and new customers. Email marketing remains to be one of the most cost effective marketing channels. It enables clinics and hospitals to connect with the patients and their family members personally. It is a powerful tool to share the updates with past & current members, share discounts, testimonials or personalised service offerings.

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Team Variances Healthcare Marketing

Services Will Result In Higher RoI and Long Term Benefits

With our experience, capabilities and understanding of the healthcare space we are sure of providing a very relevant personalised solution to our medical partners with an extremely healthy return on investments. 

Our expertise of healthcare marketing agency will help you by building

  • Stronger authoritative brand for your practice
  • Higher patient footfall
  • Lower cost for reaching and acquiring new patients
  • Patient engagement and long term satisfaction
  • Higher patient retention
  • Generating referral from patients
We do not just focus on short term lead generation activity but are focused on building a strong digital foundation for your institution or practice – which leads to a stronger digital brand and pays off for a long time with higher reach, healthier footfall and stronger conversion.

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Faq

Frequently Asked Questions

Healthcare digital marketing service refers to the customised approach of digital marketing for healthcare service providers including clinics, practicing doctors, physicians and hospitals. Usual channels include a strong online presence - with your own site, presence on different platforms, social media branding, content and online PR, SEO and paid channels.

Most of the consumers are now searching online and are making quick judgements on which hospital to choose by the perception they are creating through digital presence and how people are talking about the services. Therefore it becomes very important for hospitals to create a strong digital brand and engage people through this channel.

Yes. As people especially those who are new and haven't heard about your service will most probably come to know about you through online channels - it becomes important to put your best foot forward with digital marketing for doctors.

The type of service to go for depends on various factors including where you are situated and how people are searching for services online in that area, size and services offered, direct competition and how strong competition is online, current brand and maturity of the hospital.

What We Say

Testimonials​

Healthcare marketing requires very specific and specialised digital marketing efforts. Due to the nature of the service, increased awareness of people, easiness of digital reach and increased competition it becomes important that digital marketing is done in a right and strategic manner. This is where we at Team Variance specialise in and can add value to your practice.

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