There was a time, it was really hard for an average person to a business owner. In fact, if you are successful today there are high chances that you knew the right people, or had a lot of money or highly knowledgeable in your domain. I am a risk taker who doesn’t have a lot of money nor have a business background nor had spent a before I started. So, what’s the difference? Why have I been able to found, fund and run a IT Consulting firm for the last 3 years, started as 23 old grad? A lot of different factors, but indeed I think the most important because if the internet revolution in India and my passion to surpass goals and do things differently.We worked on sustainable business model putting in our own hard earned money, and now that we’re up and running, we constantly promote our work on Facebook, Twitter & LinkedIn networking with like minded professionals and exploring mutually rewarding opportunities.So for me and my firm, the internet has made the business possible. It can do the same for you. Here are some tips for how to best leverage the power of the internet for your startup.

Always do market research for your startup.

Most of the startups begin with solving a problem. But its important that you prove the problem. Surveys are the best way to collect a data point to prove if the problem is worth solving and the venture actually exists.Google Forms to a great way to create surveys. both initial survey via email, social media, text messages and in-person conversations.While writing survey, make sure you’re asking a good mix of questions including demographic data (age, gender, etc) with mix of the problem you’re trying to solve.

Make a decent website.

It’s important to have a good online presence. As this is your identity on the web. You can even start for free like a Facebook business page or a free website on WordPress . or Wix, but when you get serious, make your own site.

You need a domain which you can get through GoDaddy, or Bigrock , Once you have your domain you need server space. A lot of those places where you can get your domain also offer server hosting services. Amazon Web Services is also awesome for hosting. Hosting depends a lot on what you need, if you need a ton of server space you will need to spend more money. Initially you can start with a shared server which would cost you much cheaper. Ensure whatever you choose works for you and your team.

Have a strong social media presence !

Once you know your market and who your end consumers are and what they want (based on your survey), it’s time to reach them. We started up with a Basic website and working on different marketplaces and forums to address our customers problem. The best way is to share knowledge and showcasing your domain expertise devising a content which is beneficial for the end user.

Writing good newsletter and articles !
We use Mailchimp to run our newsletter, they offer both free and premium plans. We used the free version and loved it. You can design great email templates, manage lists of emails and schedule email campaigns. Its important to be more consistent with our newsletters.

Track your customers / visitors and all important metrics
We constantly google analytics to see how many visitors read our stories and the demographics of our audience match our target market.There are number of other analytics trackers you can use, you can use to manage your KPI’s

Always explore opportunities, keep hustling
People have hundreds of cool tools that could make your life easier. The only way is to find them out and use them. Google is your best friend make the best use of it.With internet you can empower your dreams and you can create anything you want.

So get online and get to work! Read here more about what you need to know while redesigning your small business website

I would love to know thoughts in comments below how you are doing business in this competitive world?

I consult business helping them with online presence, Need a free consultation ? Email raghu@teamvariance.com

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