How to Set up Social Media Marketing for Dentists

When it comes to social media marketing for dentists what works for many should work for anyone in the dental field. Dentistry being traditionally a conservative field people are wary of methods that are perceptibly novel or untested. It’s can be quite a challenge to convince dentists to join the social media revolution. However, almost all practitioners are utilizing some kind of online presence. The big question is are they doing it properly and would that suffice without dental practice social media marketing?

The first step is to demystify social media marketing for dentists. Online marketing is simply   word-of-mouth powered by technology. Most dental professionals aren’t baffled to create and circulate a print ad, but are uncomfortable navigating through the social media for dentist scene. How effectively does the dental fraternity embrace online marketing?

Though some Dentists have become real social media sharks, most are simply not utilizing the medium to its best. To become an effective social media marketing for dentists communicator what should you do?


Establish clear objectives

A common mistake is to launch dental social media campaigns without having clear objectives. Forming a social network presence takes more than simply creating an account on Facebook or Twitter; and just because you’ve established a presence, it doesn’t necessarily mean that your audience will follow. So you need to have objectives and individual business objectives should be simple and straightforward: What do you hope to accomplish? On the other hand goals can focus on a number of areas such as:

1. Brand building: It’s all about acquisition and retention. Get people to recognize your name and associate positively with it. Let them know if you’re attending a symposium or conference and talk about it afterwards.

2. Product and services education: Excited about a new product or treatment? Share it with others. Inform patients about promotions and introductory deals.

3. Leadership: You’re an industry expert, so use your specialized knowledge to engage and enrich your audience – offer solutions to problems and address topical issues such as oral hygiene or dental implants or whatever is trending.

Content strategy

First listen and plan. Get online and find out what interests your audience. Join professional groups and blogs to get a better idea of what readers in your field want in terms of content and devise a plan of action accordingly.  Then develop and engage. Create relevant content delivered to the greatest number of followers throughout your social media support system, here you can contact for the best dental marketing services.

Deliver quality 

Suitability, quality and share-ability of the content you provide is a key component to a successful online marketing campaign. Readers need to trust your content before they’re willing to share it, so make sure it’s relevant and factual. Is your subject interesting and current, do you provide information they can use, is it backed up by research, verifiable facts or real life experiences? If your content has value, your audience will be motivated to share it and that’s what dental clinic social media marketing is all about.

Quality is the golden rule for posting content online; whether it’s an article, video or still image, it must be presented well.  Poor quality content is social media’s worst enemy. If a video link is broken, an article hastily written without spelling and grammar checks, or an image fuzzy and small, it won’t get passed on, or worse, your visitors just may not come back to you,  also you need to know about the budget you should spend on digital marketing to promote your dental practice.

Reinforce engagement

Engagement is what social media marketing for dentists does best, so make it work for you. Get your readers involved by posting questions or asking them to share their opinions and experiences. Guide your audience as to what you want them to do, a call to action is rarely ignored. Don’t just post a link, create a short message that encourages viewers to watch the video or read the article. Highlight the benefits of watching, reading and sharing. Be open to their responses and remember, even a negative response can be answered in a positive way, that’s the crux of engagement.

All said and done today Social media marketing for dentists is no longer perceived as an untested risky approach, rather it’s considered a channel of choice to engage and win your target audience. Even if you were to invest in the other Digital media options your strategies would stand crippled by not having social media as an integrated part of the plan.  

Get: Google Reviews for Dental Marketing

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Raghu Nandan Choudhary

Raghu Nandan Choudhary

I closely work B2B Businesses helping them with Inbound Strategy, Sales Enablement and Technology Solutions in Driving Growth.

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