Our Methodlogy

“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.”

Neil Patel, New York Times Bestselling Author

Inspired by Neil Patel our methodology framework is built along the workflows of the word “RAPID”.



Customized smart research based upon proprietary methodology to look at current practices and benchmarks. The findings are ammunition for explosive Ideation that sparks the process of disruptive ideation.



Not merely inferences but best breed analysis to take stock of the current scenario and map the ramifications with best & worst scenarios. This is the stage where we capture business insights with compatible optimum strategies and solutions.



This is the most critical step that sets the ball rolling towards integrated solutions through simulation and variance communication models business models to arrive at the value-added differentiated strategy.



This step sets in the internal process at Team Variance to arrive at a consensus on the macros and the final plan to be rolled out with timelines. This is presented to the client’s core team for a final check.



Under this stage, core teams are defined at both the entities. The Proposed Plan and schedules thereof are ratified as good to go. The project is flagged off as per schedule with a rock-solid platform.

Ready To Take Your Business Forward?

B2B Inbound Marketing helps your potential prospects to find you instead of you finding them. It helps you overcome the crowd with the help of Content Marketing, SEO and Social Media. Team Variance helps you with the process of helping potential customers find your company, way ahead of their purchasing stage of the buyer's journey. We help you attract, convert, close and nurture your prospects with best of our efficiency.