How Fortune Foods leveraged content strategy and SEO to target its consumers.
increase in Organic Traffic
Rank 1st Page of Google
Founded in the year, 2000 Fortune Foods is a leading brand in the edible oil industry of India.Having diversified,today the group has added 7 products besides edible oil.
To establish as Industry Leader
The Company is amongst the first few in the segment to leverage Digital Marketing as part of their marketing strategy to attain a leadership position.Clear in their intent the brand was facing challenges:
The need for a strategic website with a mobile compatible web interface and SEO frie ndly features.
Need to increase engagement and organic traffic share on the website targeting specific groups.
Enhancing traffic of unique users and building trust with customers through an interactive approach creating engagement platforms.
How we solved it ?
We welcomed the challenges and the opportunity to challenge rock solid brands like Dhara, Saffola, and Dalda. After exhaustive research on consumer behavior we ideateda robust strategy comprising of on-page and off-page optimization of website content,along with building a responsive version of the website, compatible with all devices
Under our Content Strategy we launched Food Blogs, “Desi Health Bites Campaign,”and shared food recipes in blogs.Added to this we had an influencer campaign with celebrated Chef, Pranav Joshi comprising of multiple videos reaching out to target consumers
The next step was realignment of the SEO processes with the most powerful keywords across search engines. The tactics involved were: