Increased 45.68% Organic traffic during campaign for BSA Hercules
On 50 out of 50 Keywords
Increase in organic traffic
Established in 1949 by the Murugappa Group TI Cycles has transitionedfrom bicyclemanufacturingto becoming an expert in mobility and well-being solutions.
To establish as Industry Leader
BSA Hercules despite being a well-known brand over the years,had a below average digital presence, while competitors like Hero and Atlas were out ranking BSA for most of the Generic Keywords,getting good traffic on their website. Even BSA flags hip brands like MTB Turbo drive, Rodeo, and montr a were not traceable on the stand the respective websites despite having good hits on google were not visible with these keywords.
Given the above scenario we cut out our first task as follows: