Case Study- BSA Hercules

Case Study

Increased 45.68% Organic traffic during campaign for BSA Hercules

No 1

On 50 out of 50 Keywords

215 %

Increase in organic traffic


BSA Hercules

Established in 1949 by the Murugappa Group TI Cycles has transitionedfrom bicyclemanufacturingto becoming an expert in mobility and well-being solutions.


To establish as Industry Leader

BSA Hercules despite being a well-known brand over the years,had a below average digital presence, while competitors like Hero and Atlas were out ranking BSA for most of the Generic Keywords,getting good traffic on their website. Even BSA flags hip brands like MTB  Turbo drive, Rodeo, and montr a were not traceable on the stand the respective websites despite having good hits on google were not visible with these keywords.

Given the above scenario we cut out our first task as follows:

Increase Keyword Ranking majorly for Generic Keywords like “Bicy cle”, “Cycles”, and “ Cycles in India”

Increas e the Organic Traffic share on the website by at least 20% which was stagnant for the past few months.

Increas e the visibility of Brands (MTB Turbodrive, Hercules Roadeo, BSA Ladybird, etc.) on Google Search.


How we solved it ?

We started our SEO processes to take over the most powerful keywords across the search engines , the following strategies:


Executive Summarry

The results outgrew our expectations, and we successfully created a stunningimpression over the internet with our strategies and execution methodology. Ourwebsite ranked on the first page of google on the keyword “Bicycle” and similarly forother keywords like “Cycles” & “Cycles in India.”We record tremendous traffic growthon our landing Pages.

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