Case Study- Cloudnine Hospitals

Case Study

How Cloudnine Hospitals increased their IVF lead flow using SEO practices

1st

Page Ranking

Increased User Engagement

About

Cloudnine Hospitals

Cloudnine Hospitals is a chain of maternity, childcare, and fertility hospitals headquartered in Bengaluru with 17 hospitals across the country.

Challenge

To establish as Industry Leader

The pivotal challenge was, to attain leadership position in the segment through awareness strategies aimed at target groups leveraging digital marketing practices. It was an uphill task because of compressed time frames covering all 17 locations with the use of short high impact smart content strategies.

Rank among top 3 results on search engine

Increase brand awareness

Engage with Prospect

Performance Metrics:

Quantitative Performance Analysis

The client was looking for a performance-based solution with quantitative analysis for the performances based upon:

Incremental growth in users across search engines.

Organic traffic on the website from search engines.

Search Engine Rankings

Solutions:

How we solved it ?

After thorough analysis corrective steps were taken to cover/ensure fixing of broken links, missing sitemaps, and keyword optimization, ensuring high visitor retention on the website and low bounce rate. An advanced CMS was integrated for better content management and content positioning across pages. Search Engine Rankings were secured using diverse measures and our proprietary software for diagnostics and customised solutions.

Results:

Executive Summarry

The client was looking for a performance-based solution with quantitative analysis for the performances based upon:

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